Live Insurance News has published since 2009, built by a founder and editor who goes by Loreen and who came to the subject through running a small business herself rather than through a newsroom. Its stated mission is making insurance understandable to the everyday consumer and the industry professional at the same time, which is an unusual pairing for a trade site, and its coverage runs across auto, homeowners, health, life, commercial and specialty lines. The masthead lists a small team of named writers, including Alicia Williams and Angela Linders, described as an insurance professional turned writer. No parent company, registered business name, address or jurisdiction is disclosed on the site. It operates a YouTube channel, a separate shop subdomain, and social accounts under several different handles, one of which reads insureca4less. Today, Live Insurance News is mainly focused on US insurance news for consumers and industry professionals, covering rate increases and claim denials, state regulatory and legislative developments, wildfire and flood coverage, auto and homeowners markets, and carrier news, from an operation with no disclosed base. One interesting fact: Its media kit sells advertising on the basis that its readers are in trouble. It tells advertisers the audience is not passive scrollers but people dealing with rate increases, claim denials and policy cancellations right now, which makes them valuable to attorneys, public adjusters and restoration companies.