Founded in 2018 by the Indian media corporate Jagran Prakashan Limited (through its digital arm, Jagran New Media), Her Zindagi came into being to offer a fresh approach to the conventional news scene. The idea sparked when the executive team, led by media strategist Bharat Gupta and health and lifestyle editorial lead Megha Mamgain, decided to create a digital-first platform that would cover the daily lives, aspirations, and interests of Indian women in regional languages in a way they felt was lacking in mainstream English-dominated women's publishing. The platform continues to operate under the ownership of Jagran New Media, a subsidiary of the public Indian conglomerate Jagran Prakashan Limited. Today, Her Zindagi is still run by its digital newsroom team under Jagran New Media and is mainly focused on lifestyle coverage, women's health, beauty and fashion trends, personal finance advice, home improvement, local travel, relationships, and inspirational profile stories. They're based in Noida, Uttar Pradesh, India, and have made a name for themselves among those looking for a different take on the happenings in the digital lifestyle world. One interesting fact: A unique fact about Her Zindagi is that while many online platforms cater exclusively to English readers, it rapidly expanded across multiple Indic regional languages, including Hindi and Tamil, to reach millions of women living in India's tier-2 and tier-3 cities.