Founded in 1949 by Edward W. May and the May Broadcasting Company, KMTV 3 News Now came into being to offer a cutting-edge visual approach to local broadcasting in the Midwest. The idea sparked when the May family, who had already found massive success using radio to reach regional audiences, decided to create a television platform that would bring modern visual entertainment and daily news to the rapidly growing post-war population in a way they felt was lacking at the dawn of the TV era. Today, the station and its companion website, 3newsnow.com, continue to operate under the ownership of the E.W. Scripps Company. Today, KMTV 3 News Now is run by a dedicated team of local broadcast journalists and meteorologists and is mainly focused on regional news. Rather than focusing heavily on global headlines or Hollywood celebrity gossip, they dive deep into Omaha city government politics, severe Midwest weather tracking, community events, and regional sports—especially covering the Nebraska Cornhuskers, Creighton University, and the College World Series. They're based in Omaha, Nebraska, and have made a name for themselves among residents and college students looking for a reliable, ground-level take on the happenings in the Omaha-Council Bluffs metro area. One interesting fact: A unique fact about KMTV 3 News Now is its quirky agricultural origins. The founders, the May family, originally made their fortune running the Earl May Seed and Nursery Company, and they initially utilized early media platforms simply as an innovative marketing tool to reach rural farmers and sell more seeds before the station grew into a full-fledged, popular news organization today.