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Steven Darrah: Really Honest on 'changing the narrative around ...

  • Bias Rating

    -28% Somewhat Left

  • Reliability

    55% ReliableAverage

  • Policy Leaning

    -28% Somewhat Left

  • Politician Portrayal

    N/A

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

1% Positive

  •   Liberal
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Bias Meter

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-100%
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Bias Meter

Contributing sentiments towards policy:

49% : Certified as a B Corp - independently recognised for meeting high standards of social and environmental performance, accountability and transparency - Really Honest has an excluded trade list, prohibiting it from working with fossil fuels, industrial fishing, industrial agriculture and animal farming, non-renewable energy, arms and ammunition and transportation and aviation.
44% : Indeed, SOS UK's survey in March 2025 identified that, among those still open to working in insurance, 64% said they would avoid companies that remain uncommitted to reducing fossil fuel underwriting.
43% : Following its May 2026 rebrand, the broker founder and chief executive says the business was 'born out of a continued frustration with the insurance industry' and has 'jumped in with both feet' to operate with transparency and accountability The insurance industry has long wrestled with its public reputation - from concerns over poor claims-handling practices that have prompted recent FCA intervention, to boycotts and protests against fossil fuel underwriting.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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