Adidas faces boycott calls over campaign linked to Israeli military

Contributing sentiments towards policy:

42% : Human rights activists and social media users have called for a boycott of Adidas, questioning the use of an Israeli military veteran to promote a disability-accessibility initiative against the backdrop of war in Gaza, where the World Health Organization estimates that more than 5,000 traumatic limb amputations have occurred since October 2023.
40% : Spanish actor Javier Bardem urged his followers to boycott Adidas in a story post following the company's decision to promote the Single Shoe Service in Israel through Biton, a former Israeli soldier.
38% : Adidas faces boycott calls over campaign linked to Israeli military ⁠Sportswear company accused of using Israeli veteran to promote footwear services for people linked to Israeli military amid Israel's war on Gaza Adidas is facing calls for a boycott over a campaign featuring former Israeli soldier Shalev Biton, with critics accusing the sportswear company of supporting Israel's military and using Biton to promote its Single Shoe Service in a way they say benefits Israeli military personnel.
35% : The inclusion of Biton, who lost his left leg after being wounded during fighting near Gaza in May 2021, has prompted questions about how Adidas is addressing disability in the context of Israel's genocidal war on the enclave.
31% : In July 2024, Adidas removed Hadid from a retro shoe campaign referencing the 1972 Munich Olympics after Israel criticized her inclusion.

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