Adidas faces boycott calls over Israeli veteran in single-shoe campaign

Contributing sentiments towards policy:

46% : Adidas faces boycott calls over Israeli veteran in single-shoe campaignSportswear company's campaign featuring former Israeli soldier Shalev Biton prompts criticism amid Israel's genocidal war on Gaza Adidas is facing calls for a boycott after featuring former Israeli soldier Shalev Biton in a campaign promoting its Single Shoe Service, an initiative that allows customers who need only one shoe to buy a single shoe instead of a pair.
42% : Human rights activists and social media users have called for a boycott of Adidas, questioning the use of an Israeli military veteran to promote a disability-accessibility initiative against the backdrop of war in Gaza, where the World Health Organization estimates that more than 5,000 traumatic limb amputations have occurred since October 2023.
40% : Spanish actor Javier Bardem urged his followers to boycott Adidas in a story post following the company's decision to promote the Single Shoe Service in Israel through Biton, a former Israeli soldier.
35% : The inclusion of Biton, who lost his left leg after being wounded during fighting near Gaza in May 2021, has prompted questions about how Adidas is addressing disability in the context of Israel's genocidal war on the enclave.
31% : In July 2024, Adidas removed Hadid from a retro shoe campaign referencing the 1972 Munich Olympics after Israel criticized her inclusion.

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