90min was started in 2011 by Asaf Peled, who saw a gap in the market for fan-generated football content. Peled's concept was to create a platform where football fans could share their views and have dynamic discussions about the sport they love. Today, 90min is owned by Minute Media, a global technology and digital publishing company also founded by Peled. Based in London, United Kingdom, 90min primarily focuses on football news. The platform covers major football leagues, players, matches, and other related news from all corners of the world, providing fans with updates, analyses, match predictions, and more. **One interesting fact**: As a testament to its commitment to fans' voices, 90min's articles are not just written by professional journalists, but also by fans themselves. Their unique "fan-generated" content model allows any fan from anywhere in the world to write articles and share their views on the platform, making it a truly global and participatory football community.