Founded in 1997, 92.5 The Ranch (KMWX) began its broadcast journey in Abilene, Texas, initially as KROW, before evolving through various formats and call signs . The station's current branding as "92.5 The Ranch" and its focus on Texas and Red Dirt country music was established on January 9, 2023, when it adopted this format in a simulcast with a sister station . 92.5 The Ranch is owned by Townsquare Media, LLC, a large media company that owns and operates radio stations, digital properties, and live events across the United States . Today, 92.5 The Ranch is primarily focused on music and local community news, featuring a Texas and Red Dirt country music format . The station is located in Abilene, Texas, and its programming includes local news, weather, and traffic updates, as well as information on community events and contests . They also serve as an affiliate for the Houston Texans Radio Network . One interesting fact: A unique fact about 92.5 The Ranch is that it is part of Townsquare Media's extensive network of radio stations, which includes a significant presence in Texas, with numerous stations dedicated to country music formats across the state .