Nick Snow founded Advanced Television Ltd and launched the site in 2000, bringing three decades of publishing experience and a track record of starting business journals for the broadcast industry; he is also a screenwriter, producer and playwright, and remains publisher and editor-in-chief. The company stayed small and independent, with roughly a dozen to two dozen staff, and it built the title around named specialists rather than a large newsroom. Managing editor Colin Mann has more than 45 years in media and communications, has worked as an independent consultant to satellite channels, telcos and cable operators since 1990, and has edited the sister journal Euromedia since 2000. Specialist correspondent Chris Forrester covers satellite and pay television. Alongside the website the company publishes Euromedia, TV Everywhere and a series of international Market Briefings in print and digital editions, plus a daily news bulletin, the Friday File digest and a weekly Research Monitor. Today, Advanced Television is mainly focused on business-to-business coverage of the digital media delivery sector, including satellite operators, pay television, streaming platforms, broadcast technology, telecoms and spectrum, and industry results, from their base in London, United Kingdom. One interesting fact: its longest-running correspondent files as much on rockets as on television. The satellite beat has taken the title deep into launch coverage, with reporting on SpaceX flight cadence, Starship test schedules and a startup's filing to orbit 20,000 satellites, all published under a broadcast trade masthead.