Founded in 1991 by Linda Wells, Allure was created to provide a fresh perspective on beauty and fashion. The idea came from Linda's passion for beauty and her desire to create a magazine that would empower women with knowledge about skincare, makeup, and personal style. Today, Allure is owned by Condé Nast, a major media company that publishes several well-known magazines. Allure covers a wide range of topics related to beauty, including skincare, makeup, hair, and wellness. The site features articles, product reviews, tutorials, and interviews with beauty experts and celebrities. Based in the United States, Allure aims to inspire and educate its audience about the latest trends and techniques in the beauty industry. One interesting fact: A unique aspect of Allure is its annual "Best of Beauty" awards, which highlight the top beauty products across various categories. This prestigious recognition has become a trusted guide for consumers looking for the best products in the market, making it a highly anticipated event in the beauty community each year.