Founded in 2021 by the Wisconsin State Journal and its parent company, Lee Enterprises, BadgerExtra came into being to offer a highly specialized approach to the local sports news scene. The idea sparked when the newspaper's editors decided to create a premium platform that would cover University of Wisconsin athletics in a way they felt was lacking in standard daily print media, wanting to give die-hard fans an exclusive digital hub for deep-dive analysis, podcasts, and videos. The site continues to operate today as a premier sports outlet under the ownership of Lee Enterprises. Today, BadgerExtra is run by a dedicated team of beat reporters from the Wisconsin State Journal and is mainly focused on college sports news. They exclusively cover University of Wisconsin athletics, ranging from football and basketball to volleyball and hockey. They're based in Madison, Wisconsin, and have made a name for themselves among college students, alumni, and fans looking for an insider's take on the happenings in the Badgers' athletic world. One interesting fact: A unique fact about BadgerExtra is its highly interactive approach to modern sports journalism. Instead of just letting fans read articles, the platform utilizes a special text-messaging service that allows subscribers to directly text back and forth with the actual beat reporters, letting fans ask questions and get exclusive updates straight from the stadium press box!