The Dallas Express name traces its origins to 1892, when William Elisha King, a Black editor in Dallas, founded a newspaper called The Dallas Bee, rebranding it The Dallas Express in 1893 and establishing it as one of the most influential Black-owned newspapers in the South before it ceased publication in the 1970s. The current dallasexpress.com relaunched in 2021 under new ownership, describing itself as an independent, locally owned source for Dallas and DFW news focused on fact-based reporting, though it shares no documented editorial or ownership connection to the historic Black-owned publication. Today, the current Dallas Express operates as an independent digital news outlet headquartered in Dallas, Texas, with publisher shareholders who also chair several publicly traded companies. Today, the Dallas Express is mainly focused on Dallas and DFW local news, Texas politics, national affairs, sports, and community coverage from their base in Dallas, Texas. One interesting fact: The original Dallas Express, founded in 1892, operated under the motto "Champion of Justice, Messenger of Hope" and covered lynchings, segregation, and racial violence that white-owned newspapers refused to print, making it one of the most historically significant Black newspapers in the American South, a legacy that the 2021 relaunch claims to honor but which credible Texas media observers have described as an unconnected use of a historic name.
Dallas Express is ranked N/A among other media sources and has an average of 366,000 monthly visits according to
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