Founded in 2019, Donegal Live came into being when its owner, Iconic Newspapers, decided to bring several local Irish newspapers together under one digital roof. The idea sparked from a "digital first" trend in the media industry, where the company wanted to modernize and digitize traditional print papers—some of which had been around since 1919—to reach more readers online. Currently, the site is owned by Media Concierge Holdings Ltd. (also known as Iconic Media Group) and is led by CEO Callum Denmark, who took over the family-run media business from his father, Malcolm. Today, Donegal Live is mainly focused on local news, sports, and community opinions. They cover a wide range of topics, including breaking stories, political updates, and local sports matches, specifically serving the people of the northernmost part of the Republic of Ireland. Based in County Donegal, Ireland, they have made a name for themselves by consolidating news from several different towns, like Letterkenny and Buncrana, into one easy-to-access website. One interesting fact: A unique fact about Donegal Live is how quickly it became a local sensation; within just one month of its launch in 2019, the website reached a massive 1.5 million page views. This proved that there was a huge demand for a modern, digital way to keep up with hometown news in rural Ireland.