Usman Ahzaz Mufti founded Economy.pk after concluding that Pakistan had no authentic source dedicated specifically to economic updates. He was already running Digital Otters, a digital marketing and music publishing agency he started in 2014, and served as chief technology officer at eln.io alongside it. Sources disagree on the launch year, with company databases giving 2019 and 2020. He remains founder and chief executive, with Muhammad Arshad listed as editor in chief and staffing recorded in the 11 to 50 range. The operation raised a $150,000 angel round in May 2022. Coverage of the launch described the aim as creating a website reflecting a positive image of Pakistan at a moment the country needed it, and his own professional site describes the platform as dedicated to highlighting the positive aspects and significant achievements of Pakistan. Today, Economy.pk is mainly focused on Pakistani economic and business news alongside politics, finance, health, technology, entertainment and sport, published for a general audience rather than a specialist financial one, from their base in Lahore, Pakistan. One interesting fact: The site has published an article about its own founder, headlined as a profile of a visionary entrepreneur, praising his resilience, artistry and leadership. The publication ran promotional copy about the man who owns it as editorial.