Founded in 1900 by Sir Arthur Pearson, the Daily Express came into being to shake up the British newspaper industry with a more energetic style of journalism. The idea sparked when Pearson observed the massive success of the rival Daily Mail and decided to create a competitor that was specifically designed for the "busy man" of the 20th century, offering news that was faster and easier to read than the text-heavy papers of the Victorian era. Today, the publication is owned by Reach plc, the largest commercial news publisher in the United Kingdom. Today, Express.co.uk and the Scottish Daily Express are run by large editorial teams and are mainly focused on The Royal Family, entertainment and celebrity news, national politics, and sports. They are based in London, England (for the main edition) and Glasgow, Scotland (for the Scottish edition), serving readers across the UK and a large international audience online. One interesting fact: A unique fact about the Express brand is that its sister paper, the Sunday Express, was the first newspaper in the United Kingdom to publish a crossword puzzle. In 1924, they introduced the puzzle to British readers, sparking a nationwide craze that eventually led to the crossword becoming a standard daily feature in almost every newspaper in the country.