Founded in October 2007 by Nicolas Pompigne-Mognard, a former African journalist who built his career covering the continent before pivoting to the communications industry, APO Group came into being as the African Press Organization, initially a database of Africa-related press releases before evolving into Africa's leading pan-African PR consultancy and press release distribution service with dedicated reach into all 54 African countries. Pompigne-Mognard launched Africa-Newsroom.com in early 2016 as APO's all-in-one multimedia newsroom and PR platform, replacing the earlier APO-Source database and positioning it as Africa's first comprehensive repository of African-related news releases across text, video, photo, and audio formats. Today, APO Group is headquartered in Dubai, UAE, operating as a multi-award-winning pan-African communications consultancy that distributes content to a media database of over 450,000 journalists and media contacts across Africa, serving clients including Fortune 1000 companies, the United Nations, the European Commission, the International Criminal Court, and the African Development Bank Group. Today, Africa-Newsroom.com is mainly focused on hosting and distributing press releases, multimedia files, and corporate announcements from organizations operating across Africa to African and international journalists and media outlets from APO Group's base in Dubai, UAE. One interesting fact: Africa-Newsroom.com counts among its regular journalist subscribers correspondents from BBC Worldwide, Reuters, Associated Press, Agence France Presse, CNN, Al Jazeera, and The Economist, giving a paid press release distribution service an editorial audience that includes virtually every major international wire service covering Africa, a distribution reach that makes it one of the most significant gatekeepers of corporate and institutional communications flowing to the global Africa-focused press corps.