InfotechLead was founded in 2012 by Baburajan Kizhakedath, a technology journalist who launched it through his own company, Kizhakedath Media Services, as a portal aimed squarely at the information and communications technology needs of Indian enterprises rather than at consumers. Rajani Baburajan, who came to it with more than eight years in IT journalism, joined to lead editorial alongside him, and the pair are still the two names listed on the about page. The company has never raised outside funding and monetises through display and banner advertising. Its stated content mix has been consistent since launch: news and analysis alongside chief information officer interviews, whitepapers, case studies and contributed articles. Coverage spans networking, cloud, data centre, mobility, security, big data and analytics, business process outsourcing, e-commerce and e-governance. Despite the Indian base, the site describes its primary target audience as the United States, and its traffic bears that out, with more than half of visits arriving from outside India. Today, InfotechLead is mainly focused on enterprise technology contracts and vendor deals, cloud and data centre developments, cybersecurity, artificial intelligence adoption, telecom, and IT services company results, from their base in India. One interesting fact: the average visit to the site lasts three seconds, and two of its ten closest measured competitors are press release distribution wires rather than publications.