Founded in 1940 by the Neptune Broadcasting Corporation, WFPG (now known as Lite 96.9) came into being to offer a fresh approach to the conventional local media scene. The idea sparked when a group of local businessmen decided to create a platform that would cover community issues and entertainment in a way they felt was lacking in mainstream regional broadcasts, after realizing that the bustling resort town of Atlantic City desperately needed its own dedicated voice. The original founders have long since moved on, but the station and site continue to operate under the ownership of Townsquare Media. Today, Lite 96.9 WFPG is run by a dedicated team of local radio hosts and digital content creators and is mainly focused on entertainment news, local lifestyle events, and pop culture. They're based in the Atlantic City, New Jersey area and have made a name for themselves among those looking for an uplifting, community-focused take on the happenings in the local world, generally bypassing heavy political debates or hard sports coverage. One interesting fact: A unique fact about Lite 96.9 WFPG is the hidden history built right into its name. College students might be surprised to learn that the station's call letters aren't just a random assortment of letters assigned by the government; they actually stand for "World's Famous Play Ground," an acronym chosen specifically to honor Atlantic City's historic reputation as a premier vacation destination!