Understand the bias, discover the truth in your news. Get Started

Bias Meter

Extremely
Liberal

Very
Liberal

Somewhat Liberal

Center

Somewhat Conservative

Very
Conservative

Extremely
Conservative

-100%
Liberal

100%
Conservative

Bias Meter

  • Profile
The London Free Press was founded in 1849 by William Sutherland, a Scottish immigrant who saw the need for a local newspaper in the growing city of London, Ontario. Sutherland started the paper as a weekly publication, which gradually evolved into a daily newspaper as the city expanded. The idea was to provide comprehensive local news coverage to the residents of London and surrounding areas. Today, the London Free Press is owned by Postmedia Network Inc., one of Canada's largest media companies, which acquired the newspaper in 2015 as part of its purchase of Sun Media Corporation. Based in London, Ontario, Canada, the London Free Press covers a wide range of local, regional, and national news. The newspaper and its website provide reporting on local politics, community events, business, sports, arts and entertainment, and lifestyle topics. While its primary focus is on London and Southwestern Ontario, the Free Press also covers significant provincial and national stories. As one of the oldest continuously published newspapers in Canada, the London Free Press serves as a key source of information for residents of London and the surrounding region, maintaining a strong presence both in print and digital formats. One interesting fact: A unique aspect of the London Free Press is its historical connection to the development of modern journalism in Canada. In 1855, just six years after its founding, the newspaper became one of the first in North America to publish photographs alongside its articles. This innovative approach to visual storytelling set a new standard for newspaper journalism in the region and helped establish the London Free Press as a pioneer in the Canadian media landscape.
London Free Press is ranked 4,474 among other media sources and has an average of 1,246,000 monthly visits according to Similar Web.
Follow

London Free Press has a Bias Score of 8% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    8% Center

  • Policy Leanings

    -6% Center

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    35% negative

Ratings are based on recent news using data science and A.I. technology.