Market Realist was founded in 2012 by JP Gravitt, who aimed to create a platform that would provide institutional-quality investment research to the general public. Gravitt's idea was to make complex financial information more accessible and understandable to a broader audience. The company started with a team of expert analysts producing research across various asset classes and sectors. Today, Market Realist is owned and operated by Engrost, Inc., which acquired the site to continue its mission of demystifying the world of personal finance. Based in New York City, Market Realist covers a wide range of topics related to finance and investing. Their content includes news and analysis on the stock market, cryptocurrencies, personal finance, and economic trends. While they don't focus on traditional sports or entertainment news, they do cover these topics when they intersect with financial matters. Market Realist delivers its content through its website, newsletters, and various digital platforms, reaching readers across the United States and beyond. **One interesting fact**: Despite being a relatively young platform, Market Realist experienced rapid growth and popularity. In just a few years after its launch, it became one of the most visited websites oriented towards financial news and analysis, surpassing well-established sites in traffic and readership.