Founded in 1991 by Philippe Generali, Media Monitors came into being to offer a comprehensive solution for tracking local media advertising. The idea sparked when Philippe recognized the need for timely and accurate data on advertising spending across various media channels, which was crucial for broadcasters, agencies, and advertisers to make informed decisions. Today, the company continues to operate under the leadership of Philippe Generali as President/CEO and is owned by Media Monitors . Today, Media Monitors is mainly focused on providing media intelligence and lead generation services. They're based in the United States, with a global reach that includes Canada, the UK, Australia, India, New Zealand, Malaysia, and South Africa, and have made a name for themselves among those looking for detailed insights into advertising activity across broadcast TV, local cable, radio, print, digital display, and streaming video. One interesting fact: A unique fact about Media Monitors is that it holds multiple patents for its proprietary monitoring and data modeling technologies, which allow them to provide near real-time intelligence on local ad spending across various media platforms .