Mic is a digital media company that was founded in 2011 by Chris Altchek and Jake Horowitz, two young entrepreneurs who saw an opportunity to create a news and content platform that would cater to the interests and concerns of millennials and Gen Z audiences. The idea behind Mic was to provide a fresh, engaging, and socially-conscious approach to news and current affairs, with a focus on issues such as social justice, identity, and cultural trends. Based in New York City, Mic covers a wide range of news and topics, including politics, entertainment, technology, and social issues. While the website's primary focus is on issues and stories that are relevant to younger generations, it may also occasionally report on news and events that have a broader impact on society as a whole. Mic's coverage is known for its multimedia approach, its emphasis on visual storytelling, and its commitment to amplifying diverse voices and perspectives. One interesting fact: A unique aspect of Mic is its focus on digital-first, mobile-friendly content. The website was designed from the ground up to be optimized for consumption on smartphones and other mobile devices, reflecting the media consumption habits of its target audience. This approach has helped Mic establish a strong presence on social media and engage with its readers in a more dynamic and interactive way.