Mid-Major Madness was founded in 2010 as part of the SB Nation network of sports blogs. The idea came from a group of college basketball enthusiasts who saw a need for dedicated coverage of mid-major basketball programs that often get overlooked by mainstream media. While the exact founders are not specified in the provided context, the site was created to give a voice to smaller Division I basketball programs and their fans. Today, Mid-Major Madness is owned and operated by Vox Media, the parent company of SB Nation. Based in the United States, Mid-Major Madness focuses exclusively on college basketball, specifically covering teams and conferences outside of the "Power Six" (ACC, Big Ten, Big 12, Pac-12, SEC, and Big East). They provide news, analysis, and features on mid-major basketball programs, including game recaps, tournament coverage, recruiting news, and human interest stories about players and coaches. The site delivers content through its website, social media platforms, and a podcast. **One interesting fact**: Mid-Major Madness has a unique annual tradition called the "Never Made the Tournament Club," where they closely follow and report on Division I basketball programs that have never qualified for the NCAA Tournament. This ongoing series, which began as a project by sportswriter Rodger Sherman, has become a beloved feature among the site's readers, highlighting the struggles and aspirations of lesser-known basketball programs.