NBC Palm Springs, originally known as KMIR-TV, was founded on September 15, 1968, by actor John Conte through the Desert Empire TV Corporation. Conte, who was also the proprietor of the Hotel el Mirador in Palm Springs, came up with the idea to create the first television station to broadcast in the Coachella Valley. The call letters KMIR were derived from the hotel's name. Over the years, the station changed hands several times, including ownership by Journal Communications and OTA Broadcasting. Today, NBC Palm Springs is owned and operated by Entravision Communications, which acquired the station in 2017. Based in Palm Desert, California, NBC Palm Springs covers a wide range of news topics, ranging from local breaking news to politics to lifestyle and entertainment. The station also features investigative reporting through its "You Ask. We Investigate" segment and consumer advocacy. NBC Palm Springs delivers content through traditional television broadcasting, its website, mobile app, and various streaming platforms, serving the entire Coachella Valley region. **One interesting fact**: A unique aspect of NBC Palm Springs is its connection to the city's history. The station's original broadcasting tower, which stood in front of the Hotel el Mirador, was destroyed in a 1989 fire. Today, a replica of that tower stands in front of the Desert Regional Medical Center, which now occupies the site of the old hotel, serving as a visible link to the station's origins and Palm Springs' past.