New Atlas was founded in March 2002 by Mike Hanlon, who created the website with the idea of celebrating innovation and human endeavor. The concept was to trace the development of extraordinary ideas that move the world forward, much like an atlas is used to explore new frontiers. Today, New Atlas is published by Gizmag Pty Ltd and is led by CEO Jenny Woodward, with Mike Hanlon serving as the Founder/Chairman. Based in Australia but with a global reach, New Atlas covers a wide range of topics including science, technology, transport, lifestyle, and health. Their coverage spans from advances in biology and space exploration to developments in automotive technology and architecture. New Atlas delivers content through its website, email newsletters, and various digital platforms, catering to readers worldwide, with a primary audience in the USA, Canada, Europe, and Australia. **One interesting fact**: New Atlas is an entirely self-funded, independent organization, yet still has created an incredibly popular an reputable name for itself in the international news world. They have produced over 60,000 articles over their 22 year history, and have over 200,000 people subscribed to their daily newsletter email.