Founded in 2009 by Ravi Prakash and the TV9 Network, News9 came into being to provide dedicated English news coverage for India's rapidly growing tech communities. The idea sparked when the founders realized that the cosmopolitan, highly educated population moving to Bengaluru—often called the Silicon Valley of India—needed a local English news channel that catered to their fast-paced lifestyles, rather than relying on regional language networks. While it began as a traditional television channel, it has since shifted to a fully digital platform. Today, the site continues to operate under the ownership of the TV9 Network. Today, News9live is headquartered in Noida, India, and serves as a digital-first news source for English-speaking audiences. They cover a wide spectrum of national and international news, focusing heavily on Indian politics, global events, Bollywood entertainment, and major sports like cricket. One interesting fact: A unique fact about News9live is its complete transformation from a traditional television network to a modern streaming service. In 2020, the company made the bold decision to pull the plug on its traditional cable TV broadcast and relaunch entirely as a digital platform, aiming to become the "Netflix of news" through its connected smart-TV apps and web streaming.