Founded in 2012 by Abhinandan Sekhri, Madhu Trehan, Prashant Sareen, and Roopak Kapoor, Newslaundry came into being to offer a fresh approach to the conventional news scene. The idea sparked when the founders, all seasoned media professionals, decided to create a platform that would cover political issues and critique the media industry in a way they felt was lacking in mainstream outlets, which they believed were too heavily influenced by corporate ad dollars. Today, the site continues to operate as an independent media organization under the ownership of its founders, heavily sustained by direct reader subscriptions. Today, Newslaundry is still run by its founding team and is mainly focused on political news and media watchdog reporting. Instead of focusing on mainstream sports or celebrity entertainment, they dive deep into government policies, social issues, and ground-level reporting. They're based in New Delhi, India, and have made a name for themselves among college students and young professionals looking for an alternative take on the happenings in the political and media world. One interesting fact: A unique fact about Newslaundry is its strict, 100% ad-free business model. Because the founders firmly believe that relying on ad money ruins journalistic integrity, they refuse to run any commercials, pop-ups, or government ads on their website, relying entirely on the financial support of their readers to keep the site running!