Newstalk 940 KIXZ was established in 1947 as KAMQ, one of the earliest radio stations in Amarillo, Texas. The station has undergone several changes in ownership and format over the years, eventually evolving into the news and talk radio station it is today. While the exact founder of the original station is not widely known, the current iteration of Newstalk 940 KIXZ was shaped by its transition to a news-talk format in the late 20th century. Today, the station is owned by Alpha Media, a large radio broadcasting company that operates numerous stations across the United States. Based in Amarillo, Texas, Newstalk 940 KIXZ covers a wide range of topics including local and national news, politics, current affairs, and sports. The station features a mix of local programming and syndicated shows, providing listeners with news updates, commentary, and discussion on issues affecting the Texas Panhandle region as well as broader national topics. While their primary focus is on news and talk, they also provide coverage of local sports events and community issues relevant to their audience in Amarillo and the surrounding areas. One interesting fact: A unique aspect of Newstalk 940 KIXZ is its long-standing commitment to severe weather coverage in the Texas Panhandle. The station has been recognized for its crucial role during severe weather events, particularly tornadoes, which are common in the region. KIXZ has developed a reputation for providing timely and potentially life-saving information to its listeners during these dangerous weather situations, making it an essential resource for the community beyond its regular news and talk programming.