NowThis (nowthisnews.com) is a digital media company that was founded in 2012 by Kenneth Lerer and Eric Hippeau. The idea behind NowThis was to create a news platform that would deliver short, engaging video content tailored for consumption on social media and mobile devices. Lerer and Hippeau, both experienced media entrepreneurs, envisioned NowThis as a way to reach younger audiences who were increasingly turning to social media for their news and information. Today, NowThis is owned by Group Nine Media, a larger digital media conglomerate that also owns other popular online brands like The Dodo, Seeker, and Thrillist. Based in New York City, NowThis covers a wide range of news topics, including politics, entertainment, science, and social issues. The company is known for its innovative, visually-driven approach to news storytelling, often using animated graphics, short-form videos, and interactive elements to engage its audience. One interesting fact: A unique aspect of NowThis is its focus on reaching younger, mobile-first audiences. The company has built a significant following on social media platforms like Facebook, Instagram, and TikTok, where it publishes much of its content. This strategy has allowed NowThis to connect with a demographic that may be less inclined to consume news through traditional media channels, making it an interesting and influential player in the evolving digital media landscape.