Outlook Money began badly and was rescued. The Outlook group's first attempt at a personal finance magazine, launched as Intelligent Investor, failed on arrival, and in 1998 an editor was sent to Mumbai at a day's notice to rebuild it: hire a new team, reorient inherited staff and relaunch within three months. Operations later moved to Delhi and into the basement of the group's building, where the magazine was rebuilt as Outlook Money. It is published by Outlook Publishing (India) Pvt. Ltd., owned by the Rajan Raheja Group, a conglomerate with interests spanning real estate and construction, automotive batteries, cement, ceramic tiles, mutual funds, hospitality and media. The same publisher produces the news magazine Outlook, founded 1995 under Vinod Mehta, along with Outlook Business, Outlook Traveller and Outlook Hindi. The title positions itself as a money specialist rather than a stock market or business magazine, under the motto invest well, borrow wisely and spend smartly, and it runs a large annual retirement planning expo. Today, Outlook Money is mainly focused on personal finance for Indian readers, covering mutual funds and systematic investment plans, insurance, savings instruments, tax planning, borrowing and retirement, from their base in New Delhi, India. One interesting fact: its owner also owns a mutual fund business. The Rajan Raheja Group's listed interests include mutual funds, which are among the products the magazine advises readers on.