Pasadena Now was founded in 2004 by James Macpherson, a local journalist and entrepreneur. The idea behind Pasadena Now was to create a dedicated online news source that would provide comprehensive coverage of the Pasadena, California community. Macpherson recognized the growing importance of digital media and wanted to establish a platform that could deliver timely and relevant news to residents of Pasadena. Today, Pasadena Now continues to operate under Macpherson's leadership as the founder and current owner. Based in Pasadena, California, Pasadena Now covers a wide range of local news topics, including city government, community events, business, education, arts and culture, and sports. While the website's primary focus is on Pasadena and the surrounding San Gabriel Valley region, it also reports on news and issues that impact the broader Los Angeles metropolitan area. Pasadena Now aims to serve as a go-to source for residents seeking up-to-date information about their local community. One interesting fact: Pasadena Now has a unique approach to community engagement. In addition to its news coverage, the website actively encourages reader participation through features like user-submitted photos, event listings, and a community calendar. This interactive element helps Pasadena Now foster a sense of connection and involvement among its readers, making it more than just a traditional news outlet.