PhillyVoice was founded in 2014 by Lexie Norcross, a Philadelphia-based entrepreneur and media professional. The idea behind PhillyVoice was to create a digital-first news platform that would provide comprehensive coverage of the Philadelphia region, with a focus on engaging content and innovative storytelling techniques. Norcross, who comes from a family with a long history in the media industry, saw an opportunity to create a new kind of news outlet that would cater to the changing habits of modern news consumers. Today, PhillyVoice remains independently owned and operated by Norcross and her team. Based in Philadelphia, Pennsylvania, PhillyVoice covers a wide range of news topics relevant to the greater Philadelphia area, including local politics, sports, entertainment, business, and community events. While the website's primary focus is on Philadelphia and its surrounding suburbs, it also reports on regional and national news that has a significant impact on the lives of its readers. In addition to news coverage, PhillyVoice features opinion pieces, lifestyle content, and in-depth features on local personalities and organizations. One interesting fact: PhillyVoice has a unique approach to sports coverage, particularly when it comes to the Philadelphia Eagles. The website has gained a reputation for its “Jimmy Kempski's Cartoon“ series, which provides humorous and insightful commentary on Eagles games and news through hand-drawn cartoons, offering a creative and engaging way to cover sports that sets PhillyVoice apart from traditional sports journalism.