Founded in 1993 by Gabriel Espinosa, ¡Que Onda Magazine! came into being to serve the growing Hispanic community in Texas. The idea sparked when Espinosa realized that there were very few media outlets speaking directly to Latinos in the area, especially those who wanted to read in both English and Spanish. He launched the publication to bridge the gap between cultures and provide a voice for the Latino population. Today, the magazine is still independently owned and operated by Gabriel Espinosa. Today, ¡Que Onda Magazine! is run by a local editorial team and is mainly focused on entertainment, politics, and community news. They cover local concerts, festivals, and sports, as well as important political issues that impact Latino families. They are based in Houston, Texas, but have expanded their reach to cover other major cities like Dallas and San Antonio, offering bilingual news to a wide audience. One interesting fact: A unique fact about ¡Que Onda Magazine! is the casual meaning behind its name. In Mexican Spanish slang, the phrase "¡Qué Onda!" translates to "What's up?" or "What's happening?"—a chosen title that reflects the magazine's goal of telling the community exactly what is going on around them.