Rare was launched in 2013 by Cox Media Group, a large media conglomerate that owns and operates various television stations, newspapers, and digital properties across the United States. The idea behind Rare was to create a news and entertainment platform that would appeal to a younger, more diverse audience, particularly those interested in viral content, human-interest stories, and a mix of political and cultural topics. Nexstar Media Group currently owns and operates Rare, continuing to maintain the website's focus on providing a mix of news, entertainment, and user-generated content for a younger audience. Based in Atlanta, Georgia, Rare covers a wide range of news and entertainment content, including politics, pop culture, lifestyle, and human-interest stories. While the website's coverage spans multiple subject areas, it often focuses on topics and stories that are designed to be engaging and shareable on social media platforms. Rare's content is primarily targeted towards a millennial and Gen Z audience, with the goal of providing a more lighthearted and accessible approach to news and current events. One interesting fact: A unique aspect of Rare is its emphasis on user-generated content and audience engagement. The website actively encourages readers to submit their own stories, photos, and videos, which are then curated and featured on the platform. This approach helps to foster a sense of community and collaboration among Rare's audience, allowing them to play a more active role in shaping the content they consume.