Social Media Today was founded in 2007 by Robin Carey, who came up with the idea to create an online platform focused on social media marketing and digital trends. Carey recognized the growing importance of social media in the business world and wanted to provide a space for professionals to share insights and stay updated on the rapidly evolving digital landscape. In 2016, Social Media Today was acquired by Industry Dive, a business journalism company, which currently owns and operates the site. Today, Social Media Today is primarily focused on covering news related to social media platforms, digital marketing strategies, and technological advancements in the online space. They report on updates from major social networks like Facebook, Instagram, Twitter (now X), LinkedIn, TikTok, and YouTube. The website is based in Washington, DC, and has become a go-to resource for professionals and enthusiasts in the social media industry. **One interesting fact**: An intriguing aspect of Social Media Today is that it not only reports on social media news but also provides practical insights and infographics to help marketers improve their social media strategies. For example, they share key metrics for social media marketing and tips for creating effective social media campaigns, making it a valuable resource for both news and practical application.