Founded in 1998 by a partnership led by Rogers Communications and Fox Sports, Sportsnet came into being to offer a fresh, localized approach to the Canadian sports broadcasting scene. The idea sparked when the founders decided to create a platform that would cover professional sports through a regional lens, giving fans dedicated coverage of their specific hometown teams in a way they felt was lacking in the national mainstream media at the time. Fox Sports eventually sold its stake, and the site continues to operate today under the full ownership and management of Rogers Sports & Media. Today, Sportsnet is run by a massive team of sports journalists and broadcasters, and is solely focused on sports news and live events. They cover a wide variety of athletics including NHL hockey, MLB baseball, NBA basketball, and curling, entirely skipping political or traditional entertainment news. They're based in Toronto, Canada, and have made a name for themselves among die-hard sports fans looking for in-depth, passionate takes on the happenings in the North American sports world. One interesting fact: A unique fact about Sportsnet is its direct corporate tie to the teams it covers. Because the network's parent company, Rogers Communications, also owns the Toronto Blue Jays Major League Baseball team, the sports reporters on the website and TV network are frequently analyzing, reporting on, and broadcasting games for a franchise owned by their very own boss!