Stuff was founded in 2000 by Fairfax Media, a major Australian media company, as part of their digital expansion strategy. The website was created to serve as an online news portal for New Zealand, bringing together content from various Fairfax-owned newspapers and media outlets across the country. In 2018, Stuff Limited was formed when Fairfax Media's New Zealand assets were spun off. In 2020, Stuff underwent a management buyout led by CEO Sinead Boucher, making it a locally owned independent media company. Based in Wellington, New Zealand, Stuff covers a wide range of news topics including national and local politics, business, sports, entertainment, lifestyle, and technology. The website serves as a central hub for news from various regions across New Zealand, incorporating content from multiple local newspapers and providing comprehensive coverage of both national and international events relevant to New Zealand audiences. One interesting fact: Stuff has developed a unique “Neighbourly“ platform integrated into its website, which serves as a hyper-local social network for New Zealand communities. This feature allows users to connect with their neighbors, share local information, and engage in community discussions, making Stuff more than just a news source but also a tool for community building.