Founded in 1997 by the team at Virgo Publishing (originally under the name Natural Products Insider), the publication came into being to offer a dedicated information hub for the rapidly growing dietary supplement and health food industry. The idea sparked when the founders realized that as the vitamin and nutrition market was exploding, ingredient suppliers and brand manufacturers needed a reliable, specialized network to learn about scientific research, business trends, and manufacturing. The publication was later acquired and recently rebranded as the SupplySide Supplement Journal. Today, the site operates under the ownership of Informa Markets, a massive global events and publishing corporation. Today, the SupplySide Supplement Journal is mainly focused on business and health industry news, rather than mainstream topics like sports, entertainment, or politics. They cover highly specific updates on nutrition science, dietary ingredients, FDA regulations, and market trends for wellness brands. They are based in the United States (with historical roots in Phoenix, Arizona), but serve as a global resource for professionals working in the health and nutrition space. One interesting fact: A unique fact about the SupplySide Supplement Journal is its direct connection to massive real-world events. The site recently changed its name from Natural Products Insider specifically to match "SupplySide West" and "SupplySide East," which are massive trade shows where thousands of scientists, vitamin creators, and health brands meet in person every year.