SwimSwam was founded in March 2012 by a group of swimming enthusiasts and media professionals: Braden Keith, Garrett McCaffrey, Tiffany Stewart, and Olympic gold medalist Mel Stewart. The idea for the site came from a desire to create a dedicated platform for swimming news that would provide comprehensive coverage of the sport. The name "SwimSwam" was suggested by Tiffany Stewart, who thought it captured the essence of being either a swimmer or someone who swam. Today, SwimSwam is owned by SwimSwam Partners, LLC, with the original founders still actively involved in the company's operations. SwimSwam primarily covers competitive swimming news, including diving, water polo, and synchronized swimming. The website provides in-depth coverage of swimming events, athlete profiles, training techniques, and industry news. Based in Austin, Texas, SwimSwam has become a leading source of information for swimming enthusiasts worldwide. **One interesting fact**: SwimSwam has expanded its reach beyond just digital content, introducing a quartetly print magazine in 2016 to complement their online presence. This move into traditional media demonstrates the publication's growth and its ability to cater to swimming enthusiasts through multiple channels.