The Baltic Times was born of a merger. In 1996 two English-language papers covering the newly independent Baltic states, The Baltic Independent and The Baltic Observer, combined into a single title serving all three countries at once, with a head office in Riga and bureaus in Tallinn and Vilnius. It has described itself since as the only English-language print and online newspaper covering Estonia, Latvia and Lithuania together. The publishing schedule has thinned steadily over three decades: weekly from 1996 until 2012, twice monthly until September 2013, then monthly. The Vilnius office was closed in 2024. The company behind it is SIA Baltic News Limited. Gene Zolotarev is publisher and Linas Jegelevicius is editor in chief. The paper carries ISSN 1407-2300 and also produces a numbered digital magazine, now past its fourteenth issue. Today, The Baltic Times is mainly focused on English-language coverage of politics, business, defence and culture across Estonia, Latvia and Lithuania, drawing heavily on the LETA and BNS national news agencies alongside its own analysis and opinion columns, from their base in Riga, Latvia. One interesting fact: Above the top story on the front page, between the navigation bar and the first headline, the site carries a hosting control panel credit and a line recommending cheap flights to Germany, both placed as page furniture rather than in a marked advertising slot.