The FADER was founded in 1999 by Rob Stone and Jon Cohen as an outlet for their marketing and public relations firm, Cornerstone Agency. Lee Harrison, who was heading up creative work at Cornerstone, came up with the initial concept of creating a publication to showcase the music projects they were involved with, particularly in the hip-hop scene. It was originally intended to be more of a trade industry pamphlet for the DJ community. Today, The FADER is owned by The Fader Media group, which also includes its website, thefader.com, as well as Fader films and Fader TV. Based in New York City, The FADER covers a wide range of topics including music, style, and culture. The magazine is known for its focus on emerging artists and genres, often featuring up-and-coming musicians before they achieve mainstream success. The FADER also covers fashion, art, and cultural trends, with a particular emphasis on the intersection of these fields with music. In addition to its print and digital content, The FADER is known for hosting the annual Fader Fort event at South by Southwest (SXSW) in Austin, Texas, which has become a significant platform for showcasing new talent. **One interesting fact**: The FADER was the first print publication to be released on iTunes, demonstrating its early adoption of digital platforms and its commitment to reaching audiences through innovative channels.