Founded in 2010 by Ravi Kumar, Raghu Kumar, and Shrinivas Viswanath, Upstox came into being to offer a fresh approach to the conventional stock trading scene in India. The idea sparked when the founders, drawing from their trading experience in the United States, realized how difficult it was for everyday users to start investing in India, a process that traditionally required people to print, fill out, and mail a tedious 30-page physical form. They decided to create a completely paperless, user-friendly digital platform that would simplify the process and make financial markets accessible to the masses. Currently, the platform operates as a wholly-owned subsidiary of RKSV Securities India Private Limited, with major financial backing from prominent investors like Tiger Global and Ratan Tata. Today, Upstox is still run by its co-founders and is mainly focused on the financial sector rather than covering general daily news like sports, politics, or entertainment. As a digital trading platform and educational hub, they provide real-time market data, trending stock insights, and comprehensive educational content such as blogs and video tutorials on personal finance, mutual funds, and IPOs to help users make informed decisions. They are based in India, with major offices in Mumbai and New Delhi, and have made a name for themselves among millions of users looking for a modern, accessible take on the happenings in the financial world. One interesting fact: A unique fact about Upstox is its unconventional strategy to teach people about finance through mainstream sports. In 2021, the company became the Official Partner of the Indian Premier League (IPL) cricket tournament, using one of the most-watched sporting events in the country to demystify stock trading and reach millions of everyday fans.