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Bias Meter

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Bias Meter

How the Rating is Determined
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Vox has a Bias Score of -46% Medium Left which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Good, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -46% Medium Left

  • Policy Leanings

    -2% Center

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    Good Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    78% negative

Vox Editorial Patterns

Vox’s coverage of political topics often reflects a Medium Left bias, with consistent patterns in phrasing, source selection, and thematic focus that are Moderate Left. While the publication demonstrates journalistic standards in many of its reports, issue selection, framing, and word choice can indicate a political slant. This content analysis examines how Vox handles liberal and conservative issues and evaluates its language choices and editorial tendencies.

Coverage of Liberal vs. Conservative Topics

Vox’s articles include topics like immigration, government funding, and the Israeli-Palestinian conflict. Their articles tend to favor liberal viewpoints and policies. For example, in the article “Jimmy Kimmel’s return showed the potential — and limits — of celebrity resistance”, the liberal position is portrayed in a very positive light:

“Second, it was also a new kind of (partial) victory for liberals and their resistance efforts in the second Trump term. Led by celebrities, podcasters, influencers, and the grassroots — as opposed to any institutions, corporations, billionaires, or political parties — it managed to get a major corporation to resist Trump and restore Kimmel, even though his show is only returning to about three-quarters of the ABC-affiliated TV stations in America.”

Words like “victory” and “resistance efforts” signal that the article is somewhat rooting for the liberal perspective. The celebratory framing and evaluative terms indicate a liberal bias.

Expand Vox Editorial Patterns

Vox Bias Analysis

Vox was founded in 2014 with this goal in mind:

“The media did a good job of reporting the news and commenting on it, but there was a disconnect between that work and the audience truly understanding why something happened. Vox started as — and remains — an organization dedicated to addressing that gap, which not only persists but has grown.”

Bar chart showing June 2022 unique viewers for top media companies; Vox Media leads with 175.4M, followed by BuzzFeed at 147M, and Hearst at 82.4M.

Source: Vox Media

As of August 2025, the Vox website had 6.5 million visitors according to Semrush. However, Vox Media as a whole reportedly had 175.4 million viewers in June 2022. As a leading national news outlet in the United States, Vox plays a significant role in shaping public perception.

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Vox Reliability Analysis

Is Vox Reliable?

Biasly gives Vox a score of “Good” in terms of their reliability. This suggests that, despite their political bias, they maintain a high editorial standard. This indicates generally sound sourcing and factual support. Still, one must be wary of political bias and how issues are framed.

Further investigation is needed to determine whether bias or other factors are affecting its accuracy. At Biasly, we specialize in evaluating not just bias but also the reliability of media outlets. Let’s explore the accuracy and trustworthiness of Vox.

How to Evaluate Reliability?

Reliability refers to how trustworthy or accurate a news source is. If we can’t trust what we read, then continuing to consume content from that outlet serves little purpose. So how do we evaluate a news outlet’s reliability?

There are several potential measures of reliability to look out for when trying to determine whether a media source is reliable or not. Red flags for an unreliable article can include the presence of wild, unsubstantiated claims, facts dependent on other unreliable sources, heavy use of opinionated language, and more. In contrast, hallmarks of a reliable source include:

  • Absence of subjective language
  • Citing credible sources (e.g., .gov, .edu, academic references)
  • Verifiable facts and statistics from multiple outlets
  • Use of primary sources, like interviews or transcripts
  • Consistency with coverage across other platforms

Biasly’s reliability scores incorporate these elements in evaluating media outlets.

Expand Vox Reliability Analysis

Additional Insights

News Source Comparison

When it comes to news source comparison, Vox is often evaluated alongside other regional and national outlets that lean left or center-left. Sources like The Guardian, Los Angeles Times, or The Seattle Times often present similar tones and editorial philosophies. While Vox maintains a Medium Left media bias, it differs from strongly partisan sources in that it occasionally includes opposing viewpoints and strives for regional coverage balance.

This puts it in contrast with more biased media outlets that present consistently one-sided narratives without factual counterpoints. Readers seeking balanced political coverage may compare Vox’s framing of issues with outlets rated as Center or Lean Right on our Media Bias Chart, or explore other regional papers on our Similar Sources page.

Notable Contributors and Authors

Vox features a diverse range of reporters and columnists, many of whom are deeply familiar with the American political and social climate. Reporters like Eric Levitz and Zack Beauchamp reflect Vox’s dedication towards analyzing systemic issues with American politics.

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Frequently Asked Questions

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Ratings are based on recent news using data science and A.I. technology.