WEIS Radio was launched in 1948 by Floyd W. Kilpatrick. He conceived the station with the purpose of providing both information and entertainment to Cherokee County, Alabama. Today, WEIS Radio is under the ownership of Baker Enterprises, Inc., continuing the station's legacy of serving its local community. Operating from Centre, Alabama, WEIS Radio offers a broad coverage of news topics. They deliver Local News, Sports updates, Weather forecasts, and Community Events, thereby providing their Northeast Alabama audience with essential information and updates. **One interesting fact**: WEIS Radio is fondly referred to as "The Voice of Cherokee County," underscoring its commitment to community-focused broadcasting. With its decades-long history and strong community ties, the station has become an integral information source for the people of Cherokee County.