Founded in 1953, WSAU was established as a radio station in Wausau, Wisconsin, by a group of local entrepreneurs who wanted to provide the community with news, music, and entertainment. The idea came from the need for a reliable source of information that would serve the residents of central Wisconsin. WSAU is currently owned by Midwest Communications, a company that operates several radio stations across the Midwest. Today, WSAU covers a variety of topics, including local news, sports, politics, and weather updates. Based in Wausau, Wisconsin, the station focuses on stories that are important to the local community, providing timely updates and engaging content that reflects the interests of its listeners. WSAU is known for its commitment to local journalism and its role in keeping the community informed. One interesting fact: A unique aspect of WSAU is that it has a strong tradition of community involvement, often hosting local events and fundraisers. The station is also known for its live coverage of local sports, making it a go-to source for fans wanting to stay updated on high school and college athletics in the area.