Founded in 1956 by radio pioneer Harben Daniel, WSAV News 3 came into being to bring the first alternative television voice to the Georgia coast. The idea sparked when Daniel, who already owned a successful radio station in the city, realized that television was going to overtake radio as the main source of family entertainment. He applied for a license to launch a TV station that would serve the community with visual news and NBC programming. Today, the station is owned by Nexstar Media Group, one of the largest owners of television stations in the United States. Today, WSAV News 3 is run by a team of local broadcasters and meteorologists and is mainly focused on local breaking news, severe weather tracking, and community sports. They are based in Savannah, Georgia, and serve a large area known as the "Coastal Empire" and the South Carolina "Lowcountry," acting as a critical source of information during hurricane season. One interesting fact: A unique fact about WSAV is the hidden meaning behind its name. When founder Harben Daniel chose the call letters for the station, he picked "WSAV" specifically to stand for "Welcome Savannah," serving as a permanent greeting to the viewers in the city.