WWAY News, also known as WWAY TV3, was first launched in 1964 by Cape Fear Broadcasting Company, which also established the first radio station in Wilmington, North Carolina, catering to southeastern North Carolina's news needs.. Today, WWAY is owned by Morris Network, a division of Morris Multimedia, widely recognized for its operation of network-affiliated television stations. Operating from Wilmington, North Carolina, WWAY serves several counties in the southeastern part of the state. It provides extensive coverage on a broad array of news categories such as Local and Regional News, Sports, Politics, Health, and Entertainment. WWAY's dedication to local reporting ensures that the residents of Southeastern North Carolina are well-informed about the latest happenings and issues that are relevant to their community and region. **One interesting fact**: WWAY News pioneered the use of satellite technology in its region to broadcast feeds from all around the world. This innovative approach allowed WWAY to provide its viewers with instant access to national and international news, sports, and other events as they happened. This significant advancement enriched the station's news content and reinforced its reputation as a leading news provider in southeastern North Carolina.