Women's Wear Daily, or WWD, was established in 1910 by Edmund Fairchild, part of the family behind the Fairchild Publications. The intention was to create a publication that would cater specifically to retailers in the women's fashion industry. Today, WWD is operated under Penske Media Corporation, a leading digital media company, which acquired it in 2014. Based in New York City, WWD has expanded over the years beyond its initial focus on women's fashion retail to encompass a wide range of topics related to the fashion, beauty, and retail industries. This includes designers, fashion shows, trends, beauty, business and financial news, and much more. The publication has a global reach, covering stories and trends from fashion capitals around the world. One interesting fact: Though its primary focus is on fashion industry news, WWD has earned the nickname "The Fashion Bible," highlighting its influence and authority in the industry. The publication is considered a must-read for fashion professionals, designers, executives, and people who take a keen interest in the world of fashion and beauty.