Founded in 1997, Yahoo! Finance was created by Yahoo!, the internet company originally started by Jerry Yang and David Filo at Stanford University. The idea behind the finance section was to "democratize" investment information; the founders wanted to give everyday people free access to stock quotes, charts, and company news that were previously only available to professional stockbrokers through expensive terminals. Today, the company is owned by Apollo Global Management, a large private equity firm that bought Yahoo in 2021. Today, Yahoo! Finance is run by a dedicated team of business journalists and data analysts. The Canadian edition focuses on the Toronto Stock Exchange, the Canadian housing market, and national economic policy, while avoiding general sports or entertainment news unless it relates to money. They are headquartered in New York City, but the Canadian version is tailored specifically for readers in Canada. One interesting fact: A unique fact about Yahoo! Finance is that it is the most popular business news website in the world, consistently beating out traditional financial giants like The Wall Street Journal and Bloomberg in terms of monthly visitors.
Yahoo! Finance is ranked 210 among other media sources and has an average of 7,300,000,000 monthly visits according to
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