Founded in May 2010 by Chude Jideonwo and Adebola Williams of the RED Africa media group, YNaija came into being as a digital-first news and culture platform aimed specifically at young, educated Nigerians. The idea grew from the founders' vision to create a space where Nigeria's emerging generation could engage with politics, culture, and ideas through a voice that felt authentically theirs. Today, YNaija operates under the RED Africa media group, headquartered in Lagos, Nigeria, with the Y! brand extending into a television show, radio show, and print magazine. Today, YNaija is mainly focused on Nigerian politics, business, entertainment, technology, lifestyle, culture, and youth issues from their base in Lagos, Nigeria. One interesting fact: By July 2012, just two years after launching, YNaija had already been ranked the fifth most popular blog in Nigeria, a remarkable rise for a platform that positioned itself as an alternative to legacy media in one of Africa's most competitive media markets.